So, you’ve got your website designed and have started getting content up on it You have learned the basics of how SEO helps Google index your site, but it doesn’t seem to be boosting traffic as much as you want. Now what?

That’s where Social media comes in. Millions and millions of people use social platforms like Instagram, Facebook, and LinkedIn every day. The possibilities are quite literally endless. Not sure where to start on your social media journey? Keep reading to learn the benefits of marketing your business on social media.

Choosing the right Images

Even if you don’t consider yourself the most artistic person, the images you choose to post on your social media play an important role in how much traffic is driven through your Social Media pages and to your website, after all, we all know the saying “A picture is worth a thousand words”. It is imperative that the images you post reflect your brand identity because it will capture your audience’s attention and create cohesiveness throughout your website and Social Media pages.

Research shows that people’s attention spans are getting shorter and shorter, so using images to promote your business is becoming more and more effective every day. Not sure what types of images will best suit your target audience? Here are a few examples:

• Stock photos
• Candid’s
• Infographics
• Memes

Using these kinds of images on your social media profiles helps create some variety within your feed, keeping your audience engaged.

Hashtags, Hashtags, Hashtags

The #1 most effective way to make your content easily searchable and to increase views, likes and shares are to use hashtags on your Social Media posts. It is important to do your research on which hashtags will work best for your business based on your niche, the popularity of your niche and the most used words for your business.

To properly ensure you’re using the right hashtags, make sure they are relevant to the post you’re making. It's important to pay attention to current trends around the world as well as within your industry to keep your audience captivated and your content relevant.

You can keep track of which hashtags work best for your business, as well as keep different categories of hashtags to use based on the post you’re creating. Hashtags are also a great way to do a competitor analysis. Seeing what your competitors are posting about and how well their posts are doing helps you as a business decide what to post to captivate your audience.