Building your Content

There are many ways to promote your site and your business which is the act of driving people to your website. The content on your website should promote your business and your brand. It should be easy to navigate for your customers and be optimized so that Google can index your site for future searches. Approximately 90% of people will start their online search with Google. To ensure that your business is included in the results it is important to have personalized and unique content on your website that best represents your business. Utilizing a Blog or writing articles for your website and linking them to other articles is good to build unique content on your website. If these articles show that you can be the authority of a particular topic then this will help grow your business when someone searches for what you have to offer.

SEO (Search Engine Optimization)

Optimizing your content for search is important so that when a customer searches for your product or service, that you are found or included in the results. Improving your website SEO will improve your online visibility and will attract new customers to your business. By optimizing your website, you will drive people organically to your site and retain them as long as the content answers the question they had or displays the product they may have been looking for. The act of optimizing your content is to ensure that they keywords or phrases that someone is using to search on Google is included in the terms and phrases on your website. After building your website it continues to be important to focus on the foundation of the website and to continue to build on this foundation to grow your business. SEO is a long-term strategy that can provide your business the highest return in organic search results from Google.

Utilizing Social Media

The single largest advantage of using Social Media like Facebook and Instagram is that it connects millions of people together. Through the use of regular posts you can get your message out to your friends and followers and ask them to share your posts, comment or refer your business to people that may be looking for it. These activities will grow your business within your network but how do you use Social Media to find new customers? The great news is Social Media also offers the ability to place Ads and market your business which will also help grow your online presence. 

Paid Advertising

Gaining Organic results is best for the long term health of your business but what happens when you need to promote your business or new product now? This is where paid advertising comes in or PPC (Pay Per Click) marketing. There are tools like Google AdWords and Meta Ads (Facebook) that will allow your business to place ads in front of perspective customers. Building out effective campaigns and marketing through these channels can provide an immediate influx of traffic but more importantly immediate leads into your business. The downside of paid advertising is that if you stop then so does the traffic. This is why investing in building organic traffic to your website is so important.

Measuring your Success

Just placing content on your website, creating social media posts or running ads is not enough either. It is important to measure the results through tools like Google Analytics to help understand what is working while promoting your business in an online world. As you create posts, add website content and engage with paid advertising mediums, it is best to understand what worked, what attracted more attention and others and most importantly what drove leads and revenue into your business.